Tuesday, January 22, 2008
Abercrombie Launches New Concept
After more than two years of planning and development, Abercrombie and Fitch’s newest division, Gilly Hicks: Sydney was officially launched January 21, 2008 at Natick Collection in Natick, Massachusetts. The store offers women’s underwear in an Australian themed atmosphere, and is the only store from Abercrombie with a non-American image. The first of five stores set to open in the first quarter of 2008, Natick Collection is the only mall in the world to house all Abercrombie brands. (Abercrombie & Fitch, abercrombie, Hollister Co. and RUEHL No. 925 being the other four) Though no announcement has been made for any Atlanta area stores, General Growth Properties, owner of Natick Collection is sure to be interested in having Gilly Hicks at either it’s Perimeter or North Point Mall properties in metro Atlanta. Repeat Atlanta!