Monday, March 17, 2008
Raving Brands Has Sights Set On Taking Shane's Rib Shack National
In what seems like the boldest move thus far, Atlanta based Raving Brands has hired Atlanta-based retail marketing agency Miller Zell to create a complete retail communications program as well as hiring New York-based marketing services agency Momentum Worldwide to oversee creative development including outdoor, print, radio, digital and nontraditional executions, as well as retail marketing promotions. In what seems to be one of the more "watered-down" of the Raving Brands concepts, Shane's has changed significantly since its McDonough "shack" days (pictured above) What was once a neighborhood BBQ joint is now being put in strip centers, mall food courts and other "cookie cutter" like locations. Similar things were done to another Atlanta institution (currently under Raving Brands control), that being "The Flying Biscuit Cafe", now found in the bottom of a parking deck in Buckhead!