Friday, May 9, 2008

Another American Eagle Concept May Soon Open In Atlanta

77Kids, a new concept from American Eagle would seem to be AE's entry into the chridlrens clothing market, though their website offers little other than a message a short animated clip followed by the tagline "long live fun." With J. Crew's plans to bring its children's concept "Crewcuts" to the Atlanta market in the near future, and with abercrombie kids already scattered at malls throughout the metro area, 77Kids could do quite well or not, depending on its timing and location. One thing clearly noticeable on their site is a little Robbin looking bird, so it seems that they are staying within the avian phylum as a mascot for their newest concept. Rumor has it a 77Kids may be planned for both Perimeter Mall and Mall of Georgia.

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