Friday, May 23, 2008

Victoria's Secret Tests New Concept Store

Victoria's Secret recently debuted a freestanding store to test its new yoga collection VSX. Located in the Easton Town Center near Columbus, Ohio, the headquarters of Limited Brands, the parent company of Victoria’s Secret, the 2,000-sq.-ft. store offers the full line of VSX apparel, which is also sold in 30 Victoria's Secret stores across the country, including sports bras, athletic pants, yoga pants, T-shirts and other merchandise. "VSX is performing to expectations, and we continue to be confident about its potential," said Sharen Turney, CEO of Victoria's Secret. With the introduction of Gilly Hicks; by Abercrombie and Fitch and the success of lululemon Athletica, it s really no surprise to see V.S. getting in the yoga / activewear craze. While nothing has been said in regards to a national launch of the new concept, Atlanta is sure to be in the markets considered for a store.

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