Monday, April 20, 2009

Lenox Getting Rowdy?


Dallas Austin's Rowdy collection clothing line will soon open at Lenox Square in the space that most recently housed TOUS. Set to open by late May, the store will replace the existing Rowdy store and headquarters next to Bill Hallman in Virginia Highlands. This could prove to be a big mistake or a genius move for Austin's young brand. Taking a higher profile space in Lenox Mall will guarantee more shoppers, but will leaving the chic Virgina Highlands neighborhood where the store could set its own hours, outside of the mall environment be the right move? Your guess is as good as mine but we'd hate to see that space empty again so soon. Repeat Atlanta!

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