Dallas Austin has officially made Lenox Mall the "Rowdy Collection Headquarters." Originally opened in 2008 Virginia Highlands adjacent to Bill Hallman, the new flagship store of the Rowdy Brand will be launching Saturday, June 20th. This date has been confirmed by a Rowdy insider, though not made public. Adjacent retailers and security suggest that Pure Denim located on the opposite end of the Neiman Marcus Luxury Wing (and on Repeats DeathWatch) has felt a bit threatened by their presence. An account executive for the Rowdy brand made claims that Pure sells 60 pairs of Robins Jeans (upwards of $525 a pair) every Saturday, and that Pure Denim is a force to be reckoned with. Offering similar styles at similar prices, both collections are a "luxury" in this economy carrying high price tags. The Rowdy Collection ranges in price from $40-$700. For Pure, those prices are purely pennies with hoodies costing upwards of $2200! Rowdy insiders also suggest that the new Flagship and Collection headquarters will be throwing a Grand Opening party soon, though this date has not been disclosed. Expect to see Dallas Austin and other celebrity friends at this opening bash! Repeat Atlanta!