Sunday, July 5, 2009

Emerald Coast Coffee Roasting Soon at Terminus

Rumors that Emeril Lagasse was returning to Atlanta with a coffee and pastry concept seem ludicrous to say the least. His previous eatery closed amidst much criticism with regard to his lack of cooperation with local media and being panned by local critics. Speculation has been that he would launch a new coffee shop and pastry cafe in Cousin's Terminus 100 development, though it seems wires may have been crossed with this story. What is opening at Terminus 100 is Emerald Coast Coffee & Grille. A concept developed by veterans of The Coca-Cola Company, the Terminus location will be the chain's sixth and is scheduled to open later this fall. With limited "fast-casual" offerings in the immediate area other than F20 in the neighboring Sovereign tower as well as Jimmy John's in REALM, its likely this concept will perform well. The one fear may be the Caribou Coffee across the street on Peachtree and the Starbucks across the street on Piedmont in the disco Kroger shopping center. Time will tell if in fact this concept can survive in Terminus. Here's to hoping they got a sweet deal on the rent all things considered. Repeat Atlanta!

1 comment:

Andy said...

So, the closing of the AFC Starbucks doesn't tell us anything about the oversupply of coffee shop options in the terminus area where they are flanked by a Caribou on one side and a Starbucks on the other with a CFA and Flying Biscut that both do pretty good coffee...