Wednesday, September 30, 2009

Never Go Thirsty Again With Coca-Cola's Freestyle Fountain

Yesterday, Repeat Atlanta was invited to be formally introduced to the new Coca-Cola Freestyle. As we mentioned in April, Coke’s new “Freestyle” fountain dispenser was in a few test markets and now is in beta testing here in Atlanta and California. Using highly concentrated ingredients within cartridges rather than the normal “Bag-In-Box” syrups, the revolutionary unit is able to offer guests over 100 varieties of Coke beverages. Many of the beverage options had not previously been available in the U.S. such as the full line of Fanta beverages as well as expanded low calorie offerings.

Using technology originally meant for medical purposes, Dean Kamen, the man behind the Segway, and his employees at DEKA spent four years with engineers from Coke working on this new unit. With 27 patents on the technology and several others pending, rest assured this is an experience unlike any other. Locally Coke has teamed with select Firehouse Subs, Willy’s Mexicana Grill, Wendy’s, Popeyes, Subway and Burger King locations for beta testing of the new units.

AMC Theatres Parkway Pointe on Cobb Parkway received the greatest number of machines, five, and is the only movie theater in the world participating in the tests. The novelty of the unit has not only attracted Georgia Tech engineering students to their local Firehouse Subs on 10th Street, but every day consumers as well. Seeing pictures and reading articles about this machine have some trekking miles to test it for themselves, a welcome sign to restaurant operators. Some test locations have reported double digit increases in beverage sales. For now, the Freestyle units are only in select QSR locations but based on promising early results, expect to see more units across Atlanta and other cities by the second quarter of next year. Repeat Atlanta!


Jonathan said...

So this may mean that soon we will all be able to enjoy a glass of Beverly at lunch. If you have not experienced Beverly (an Italian Coca-Cola product), make sure you check it out at World of Coke.

It's certainly "memorable."

Anonymous said...

the Wendys on Howell Mill has this machine. Its a cool idea but my coke tasted somewhat like the orange Fanta the boy ahead of me got. They need to work that out of the system.

Anonymous said...

I heard about this last month and decided to visit the Willy's on Roswell Rd in Buckhead. They only have one hooked up, and there was a bit of a wait before it was my turn to fill my cup. I'm sure that as these become more common, it will be a faster process for all of us and the excitement will fade. I was amused by the boy and his father in front of me in line who had to go to every single screen and mix as many products as they could, before people behind us started clearing their throats to remind the father/son duo that they were not the only patrons who were thirsty.

ProShop99 said...


The Beverly drink is not available yet nor is it on the immediate horizon. You and I both know the reaction we each had when trying Beverly and as such I don't see it being added to the product mix.

Jonathan said...

Pro - I would never pair it with my lunch, but would be amused watching the people that did. :)

DAntonio said...

Oh the Beverly :), that's a taste that you can't forget. I can't wait to test out the new machines. I'm in California at the moment. Do you know where its available out here?

ProShop99 said...


Currently the Freestyle is available in California in the following locations...

Carl’s Jr.
2025 East Katella Avenue, Anaheim, 92806

El Pollo Loco
1611 East Katella Avenue, Orange, 92665
702 East 17th Street, Santa Ana, 92706

Jack in the Box
5256 South Mission Road, Bonsall, 92003

901 Carlsbad Village Drive, Carlsbad, 92008

1430 East Valley Parkway, Escondido, 92027

550 West Mission Avenue, Escondido, 92025

238 Felicita Avenue, Escondido, 92025

25852 El Paseo, Mission Viejo, 92691

2474 Vista Way, Oceanside, 92054

717 San Marcos Boulevard, San Marcos, 92069

260 South Melrose Drive, Vista, 92801

1471 North Santa Fe, Vista, 92084

740 Sycamore Road, Vista 92083

591 Grand Avenue, Suite G102, San Marcos, 92069

Pei Wei Asian Diner
23632 El Toro Road, Lake Forest, 92630

1302 Bison Avenue, Newport Beach, 92660

Sam's Club
17099 Brookhurst St., Fountain Valley, 92708

16555 Von Karman Ave., Irvine, 92606

32545 Golden Lantern Street, Dana Point, 92629

30012 Crown Valley Parkway, Laguna Nigel, 92677

3801 Warner Avenue, Huntington Beach, 92649

2514 East Chapman Avenue, Fullerton, 92831

125 Old Grove Road #16, Oceanside, 92057

September 30, 2009 5:12 PM

DAntonio said...

Cool, All of those are a nice little drive from where I am, but it may be worth it. Thanks for the info!