Yesterday, Repeat Atlanta was invited to be formally introduced to the new Coca-Cola Freestyle. As we mentioned in April, Coke’s new “Freestyle” fountain dispenser was in a few test markets and now is in beta testing here in Atlanta and California. Using highly concentrated ingredients within cartridges rather than the normal “Bag-In-Box” syrups, the revolutionary unit is able to offer guests over 100 varieties of Coke beverages. Many of the beverage options had not previously been available in the U.S. such as the full line of Fanta beverages as well as expanded low calorie offerings.
Using technology originally meant for medical purposes, Dean Kamen, the man behind the Segway, and his employees at DEKA spent four years with engineers from Coke working on this new unit. With 27 patents on the technology and several others pending, rest assured this is an experience unlike any other. Locally Coke has teamed with select Firehouse Subs, Willy’s Mexicana Grill, Wendy’s, Popeyes, Subway and Burger King locations for beta testing of the new units.
AMC Theatres Parkway Pointe on Cobb Parkway received the greatest number of machines, five, and is the only movie theater in the world participating in the tests. The novelty of the unit has not only attracted Georgia Tech engineering students to their local Firehouse Subs on 10th Street, but every day consumers as well. Seeing pictures and reading articles about this machine have some trekking miles to test it for themselves, a welcome sign to restaurant operators. Some test locations have reported double digit increases in beverage sales. For now, the Freestyle units are only in select QSR locations but based on promising early results, expect to see more units across Atlanta and other cities by the second quarter of next year. Repeat Atlanta!