Friday, September 4, 2009

Z pizza Midtown Missing The Mark on the ABC's of Restaurants, Closes

Z Pizza in Midtown has closed. No one knew it was open, and only now will many find out of its closure. After opening about year ago around the corner from F2O on the 7th Street side of Spire Midtown, the eatery closed a few weeks ago. With what seemed like nonexistent marketing outside of the immediate area, few non midtown dwellers and even some that live nearby knew about the darn place! Owned and operated by Shaw Restaurant Group, there is little to be found on their website regarding plans for the space or public reasons behind the closure. Founded in Laguna Beach, California back in 1986, they now franchise nationwide with two remaining Georgia stores in Alpharetta and Duluth. Sadly, a similar restaurant, Pizza Fusion may suffer the same fate in SoBu near Varasano's Pizza. Back in Midtown,Firehouse Subs, just a few doors down has been struggling as well. With the success of the original Atlanta area Firehouse Subs on 10th Street near the Tech campus, the same owner opened the Spire location not long after hoping to recreate the phenomenal success of the Tech location. Realizing now, after opening, that though they may be close, they are very different clienteles, the Spire location may soon close as well. Interestingly enough, EVOS, a Tampa based "healthy fast food" eatery is preparing to open its second Atlanta area location across the street at Novare's Viewpoint property. Repeat Atlanta!

7 comments:

Anonymous said...

Z Pizza was my favorite za in Atlanta. I was a VERY good customer and I'm not very sad it is gone. Tried Pizza Fusion for first time last night and it was pretty good, but not close as good as Z Pizza for me. Sucks they failed in Midtown.

Anonymous said...

So since Spire opened, there has been a complete overhaul of the retail space. I don't think a single tenant has survived there except F2O.

Anonymous said...

Zpizza is worse than Sbarro. They make 20 cheese pizzas every day then throw the toppings on as ordered and reheat it for 7 minutes.

Shorty's is the best pizza I have had in Atl with Westside being a close second. Il Forno is good and Maddio's is decent. Marcello's is hit and hiss and Fellini's is putrid!

VARASANO's is awful. A huge disappointment for any pizza lover. I mean does that guy look at his pies before they go out of the kitchen. So greasy they should serve with a spoon. And his buildout is so cheap looking you would think its a Raving Brands concept.

Atlanta has lots of great food, but we lack in the pizza dept.

PROSHOP 99 - Lets get a pizza poll up! I always like hearing opinions on pies...

Anonymous said...

I'm not surprised Z place is closed. Z food was never that good in Z first place.

Anonymous said...

This was my favorite pizza place when it opened, but that only lasted as long as the owner/manager was regularly onsite. Once he left, the quality declined rapidly. This is a shame, because it was a totally avoidable closure -- offer quality and people will come. Offer mediocrity, and they'll go elsewhere.

Anonymous said...

Sucks for me because I'm a celiac and that was the closest place in my 'hood to offer gluten-free pizza. I actually liked their GF pizza better than Pizza Fusion, which is the next closest place.

I agree there was no marketing and the service was often abysmal.

Franny said...

For the celiacs in the area - Maddio's in NE Atlanta near Emory/CDC on N. Druid is a good replacement. They don't have it on the menu and have no signage but they do offer a GF crust. Just make sure you ask them to cook it slightly more than normal since the frozen crust can sometimes mean the cheese in the middle of the pie is rubbery and not caramelized enough.

Zpizza was my favorite Gluten free pizza in the city. Maddio's is a decent 2nd with Pizza Fusion 3rd.