Commerce California-based Joe's Jeans will be opening its 4th full-line retail store at Phipps Plaza later this winter. Possibly before that, the company will open an outlet at North Georgia Premium Outlets in Dawsonville. Both Phipps and North Georgia Premium are owned by Indianapolis based Simon Property Group. Having been in business since 1987, Joe's Jeans opened its first retail store in 2008. (I say in business since 1987, but prior to 2007, they made aprons for Wal-Mart and knitwear for J. Crew)
Even in there tough economic times, designer denim has remained popular. Phipps is already home to Liz Claiborne's Lucky Brand store and Lenox Square boasts Atlanta's only 7 For All Mankind (VF Corporation) and first True Religion retail stores. Rock & Republic, another well known designer denim label is unlikely to follow suit as it has but two retail stores open and filed for Chapter 11 bankruptcy protection this past April.
The addition of Joe's Jeans will further Phipps Plaza's (and Lenox Square) reputation as the fashion capital of the south. In recent months, Phipps Plaza has seen both Michael Stars and Vince open their doors, and there is talk of still more to come. Already, the mall is home to Atlanta's only Tory Burch, Juicy Couture, Jimmy Choo, Gucci, Valentino and Theory, to name just a few. With the large former GAP spaces still empty, there is still plenty of room to add other retailers. While I'm unsure of the exact location of the Joe's Jeans store, it's likely that it will be next to the upcoming Pampolina kids store in the second level in part of the former Tommy Hilfiger / The Sharper Image space. I should know the exact location in the coming days. ToNeTo Atlanta