Friday, October 15, 2010

Raw Denim Adds to Retail Mix at East Andrews

A new boutique will soon join the shops at East Andrews. Raw Denim, a new men's and women's boutique should be open by early November at 56 E. Andrews, Suite 2. The actual space is adjacent to Poppy's and below Souper Jenny. Though the exact offerings of the boutique are a bit of a mystery at this point, it's likely the store will be similar to Kla or SWANK. While there are not many complimentary shops to attract potential customers, Miller Brothers, Ltd. located around the corner on Paces Ferry Place has developed a niche following and the addition of more retail will hopefully help both businesses. Labels Resale Boutique is located across from Portofino, a few doors down from Miller Brothers and across Peachtree, on East Paces Ferry, Vetted (in the instantly closed Lexie + Jane) will have a grand opening in the spring, although they recently had a soft opening. Sage, The North Face and Patagonia are all located within walking distance of the other boutiques. Hopefully, even as lululemon athletica relocates from Roswell @ Peachtree to the Shops Around Lenox, the East Paces area will become a haven for local shops. With luck, these boutiques, both old and new, will have better luck that that of Blue Genes, a local boutique that closed last year, largely as a result of multiple costly burglaries by the "Blue Jean Bandits." ToNeTo Atlanta

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