Urban Flats, a concept from Orlando, Florida that once had 2 area locations, has now found someone to re-open one of the shuttered locations. Currently the chain has seven units in its home state of Florida, and an additional location in Nashville. In 2007, a local franchisee opened the first Urban Flats in the Atlanta market at The Avenue Webb Gin. The same franchisee added a second location at Lindbergh's City Center in late 2008. While both seemed to do well at first, it became apparent that the Lindbergh location was only busyon Wednesdays when it ran its popular "Wine Down Wednesday" promotion. Basically all of the other days of the week, the restaurant was slow, almost as if people only remembered it was there on Wednesdays.
I started to question their longterm potential given their promo problems in February of 2009 and by December, 2009, they were closed. By March 2010, the Lawrenceville location had closed as well. Now, over a year later, another franchisee sees opportunity where this concept previously failed. Plans are in place to re-open the location at Lindbergh City Center in the coming months. I say months, but given that the restaurant is fully furnished, it could feasibly open even sooner.
I got a lot of flack for my DeathWatch this week, and I must again bring it up. I hereby declare this one of the biggest risks of failure in the city. Almost as ill-advised as the guy re-opening EVOS in midtown, in both cases, entrepreneurs are re-opening the exact same businesses that failed! Where is the sense in this? The location is actually pretty good, especially since Wet Willies (with limited food) is now open next door but the problem lies in the concept rather than the location.