Dress Up Boutique and Big Peach Running Co. are headed to TOWN Brookhaven.
Dress Up Boutique will open near THERE gastropub, across from Marshalls, while Big Peach is opening between Olde Blind Dog and BUA.
Dress Up started in Dahlonega in 2009, and has since expanded to include boutiques in Suwanee, Gainesville, Woodstock and Alpharetta.This will be the chain's first intown store and I worry they may not realize what they're getting into. TOWN Brookhaven is already home to a number of local boutiques, including Boogaloos, Collage Boutique, Edyn Boutique and Lila Boutique.
Big Peach Running Co. caters to athletic consumers and currently has locations in Suwanee, Kennesaw, Decatur, Alpharetta, Marietta and an existing Brookhaven location in Cherokee Plaza. The chain's seventh location is currently under construction on Peachtree Street in midtown and will likely open after the first of the year.
The current Brookhaven location in Cherokee Plaza will close and relocate to TOWN Brookhaven towards the end of February or early March.
Dress Up hopes to open in mid to late January.
The Big Peach relocation makes sense to me, despite the lack of upfront parking. Dress Up opening in such a saturated intown market seems far less wise.
What do you think? Will both stores find success in TOWN Brookhaven or will Dress Up's store be more of an cameo? What business would you like to see in TOWN Brookhaven?