7Camicie has closed their Phipps Plaza location.
The Italian menswear retailer opened last fall and never seemed to do especially well, nor did it really fit the market, and its closure comes as little surprise. 7Camicie is apparently popular in Europe (where the brand is based) and other countries, but according to its website, the brand no longer has a presence in the U.S.
Supposedly, the local operator plans to reopen the store as a kiosk within Lenox Square, but that is just a rumor, for now.
A Phipps Plaza source tells me the store closed about two weeks ago. One day, in the early morning it was open, and about 30 minutes later, it was completely cleared out.
7Camicie follows in the footsteps of other terrible retail endeavors like Jedal, which closed in the space in which 7Camicie later opened, and Coposhi in Buckhead on Peachtree Road. All three concepts were predicted to fail based on a number of factors, and in each case, the retailer is now closed.
Atlanta is a fickle market and to be successful, you've gotta supply what your market wants, at a reasonable and / or competitive price. Hopefully in the future new businesses can learn from the mistakes of others like 7Camicie and find success in Atlanta.
What would you like to see open in place of 7Camicie? With new stores open in Phipps like Mephisto, Trina Turk and Jack Rogers, what retailer are you most excited about? Have the additions of Phipps Plaza Rugs (former Coldwater Creek - Nordstrom wing) , Claire's and Natural Beauty Spa Boutique cheapened the "luxury feel" of the posh Buckhead mall? Please weigh in below and share your thoughts.