Tuesday, February 18, 2014

Shhh... Peet's Coffee Creeps into Atlanta

Peet's planning quiet entry into Atlanta.


Emeryville, California-based Peet's Coffee & Tea is opening its first Atlanta-area location later this year.  Peet's will replace Jazzman's Cafe & Bakery on the first floor of the Woodruff Library.  The Emory Wheel, the independent newspaper of Emory University, was first to report the news, but seemingly had no timeline available regarding the opening.  Jazzman's is operated by French food services conglomerate Sodexo, and it's likely the Peet's would also be run by Sodexo as they are Emory University’s food service provider.

Peet's was previously announced to be taking over the dozen or so Caribou Coffee locations that remained in Atlanta, but those plans were abandoned.  The two coffee chains were purchased in separate transactions by German private equity group Joh. A. Benckiser in 2012.

Peet's is currently available in bean form in assorted metro Atlanta Publix, Kroger and Walmart stores.  

Emory has welcomed a number of new dining options over the past year or so including Highland Bakery, which opened last month at the Goizueta Business School.  Highland Bakery opened in place of Einstein Bros. Bagels and is the chain's fifth location in Atlanta.  

Local eateries D.B.A. Barbecue and Twisted Taco both opened units at Cox Hall Market on Emory's campus last year.   

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