|This image is reportedly of Peachtree Road at Wieuca Road, looking south|
A 319 unit "Dynamic Luxury Residential Component" is coming to Phipps Plaza.
Indianapolis, Indiana-based Simon Property Group announced earlier today that it plans to add 319 "luxury" residential units to its popular Phipps Plaza property in Buckhead. The project, Domain at Phipps Plaza, is slated to begin construction this coming September with a planned completion next fall. (Simon-owned The Domain is a lifestyle center with hotel and residences that may be serving as the template for the Buckhead project.)
The Domain will be built at the corner of Peachtree and Wieuca Roads in a space seemingly too small for what is displayed in the conceptual sketch. The image, while majestic and modern, shows a large, four level complex with flat roofs, flanked by additional buildings to the left and right.
The Domain development is in addition to the planned AC Hotel by Marriott being developed by Atlanta-based Noble Investment Group, also in the same area on Simon-owned property.
Simon is also planning to develop another residential complex at neighboring Lenox Square. The reported 35-story, 400 unit building would be built near the old SunTrust branch, behind Bloomingdales, overlooking GA-400.
Maybe it's just me, but as a Buckhead area resident and employee of a Buckhead area business, this kind of development would seem likely to make existing traffic even worse.
What are your thoughts on this project? Please share your thoughts below.