Ice cream shop reopening in former location
Bridgewater, Pennsylvania-based Bruster's Real Ice Cream is reopening their former location at the Trader Joe's-anchored Midtown Promenade shopping center on Monroe Drive. The freestanding building was built as a Bruster's close to ten years ago but had more recently played host to a Rita's Italian Ice shop. Rita's closed last year claiming they would later reopen but never did.
Local Bruster's franchisee Wayne Vincent plans to have his midtown location open by April 15th. Vincent reportedly already owns two other Bruster's, one in Georgia, the other in Florida.
Bruster's has closed a number of locations locally over the past few years including shops in Brookhaven, Ormewood and Dunwoody. The Brookhaven location was co-branded with Nathan's Famous Hotdogs but closed in 2013 to make way for a Kroger expansion. The Dunwoody location closed a number of years ago and later reopened as Village Burger. A replacement Bruster's later reopened in a new location, also in Dunwoody Village. The Ormewood location was located in a small center on Moreland Avenue and is now home to Morelli's, a popular local ice cream shop. (Interestingly, close by, Morelli's also occupies a former Cold Stone Creamery space in the Edgewood Retail District.)
Could ice cream be seeing a resurgence at a time when frozen yogurt appears in decline? Do you think reopening this Bruster's will prove successful? What is your favorite ice cream shop?
Please share your thoughts below.