Whole Subs promises "fresh organic subs, wraps and salads - cafe style."
A new Atlanta-based eatery called Whole Subs plans to open what it's calling its "flagship" location at Olde Ivy Village in Smyrna. The center is located in the 4300 block of the East-West Connector with the sub shop slated to occupy suite 103. The 1,520 square foot space is sandwiched between the newly opened Uncle Maddio's Pizza Joint and at&t.
Olde Ivy Village is anchored by a 28,000 square foot Sprouts Farmers Market.
The restaurant describes themselves on their facebook as follows:
"At Whole Subs Organic Cafe, “We Will Feed You Well!” We strive to use only the best organic and antibiotic-free natural deli meats and cheeses – free of growth hormones, preservatives, artificial coloring, antibiotics and fillers - and produce that is free of synthetic pesticides and herbicides. Whenever available, we use local organic produce and products as a commitment to our organic community. Our organic breads are made fresh daily by local bakeries. Our food is “As real as it gets!” We are committed to providing you with the highest quality and best tasting food - and we thank you for your patronage!"
A Craigslist ad placed earlier this month seeks to find a "store manager with culinary experience and knowledge of nutrition." The job posting promises a "highly competitive salary + bonus."
While both a website and facebook page are live, neither hints at possible menu options or pricing.
In a city already crowded with subs / sandwiches from Subway and Jimmy John's and newcomers like Capriotti's and Penn Station East Coast Subs, can an "organic" version find a market? How do you think a Publix sub stacks up against the competition? What unique offerings would make you a "Whole Subs" customer?
Please share your thoughts below.