Friday, September 11, 2015

Five Guys Planning Black Friday Debut in Fashion Cafe

Burger joint bound for Buckhead mall
Lorton, Virginia-based Five Guys Burgers & Fries plans to open a new location in the Fashion Cafe of Lenox Square.  The new eatery will occupy suite 1011, a roughly 640 square foot space left vacant when Cafe Supreme closed last year. The owners of Cafe Supreme subsequently opened wokdragon, a similar Asian eatery, in the adjacent space.  

Fellow burger eatery Checkers, located on the other side of wokdragon, will remain open for the time being.  Although their burger offerings (quality & price) are very different, it does seem doubtful that both would remain in the Fashion Cafe in the long run. 

According to a building permit filed earlier this week with the city of Atlanta, $125,000 will be spent to convert the space for Five Guys.  

A source told me that Five Guys hopes to open in time for the holiday rush in mid November but plans to be open no later than the end of the year.  

Five Guys is just the latest in a string of new eateries that have opened or will soon open in the mall's food court (Fashion Cafe.) 

Chipotle Mexican Grill, Freshii and a relocated Chick-fil-A are already open while Taziki's Mediterranean Cafe is coming soon.  

Overall, Five Guys is one of the more popular "better" burger chains, but has had a few missteps in Atlanta. 

Five Guys has closed some area locations over the past few years including eateries in north Buckhead, Dunwoody and Buford.   

Do you think Five Guys will find success in Lenox Square?  What other eateries would you like to see added to Lenox Square?  What is your favorite quick serve / fast casual burger?  

Please share your thoughts below.  


Anonymous said...

They will do well in Lenox Square.

Sheednomics said...

They will do an excellent job of coming into the mall market. It's odd to put them next to a checkers but it shouldn't be too much competition and the price difference between the two chains.