Planning documents indicate that Dutch Bros. Coffee is looking to add to its metro Atlanta presence with a new location in Johns Creek.
The .70 acre site, 705 Holcomb Bridge Road, is currently home to a Georgia Emissions business but is slated to be redeveloped into a freestanding, 950 square foot Dutch Bros. drive-thru coffee shop. The center, owned by REIT (Real Estate Investment Trust) Philips Edison & Company, in recent years saw its longstanding Chick-fil-A rebuilt from the ground up and also added a new outparcel building with both a Chipotle and Jersey Mike's Subs.
The new Johns Creek Dutch Bros., first proposed this past December, was deferred in March until June 9, then deferred again in late May until September 22. Johns Creek planning documents indicate the proposal was previously "approved with conditions."
The new Dutch Bros would basically be across the street from where a relocated Starbucks opened in early 2018 in an outparcel of the Goodwill-anchored Rivermont Square shopping center (8500 Holcomb Bridge Road). The former Starbucks space (8420 Holcomb Bridge Road) is today home to Ground & Pound, a local coffee shop and bar owned by veteran stuntwoman Sophia Crawford.
A former Pizza Hut building across the street was considered for a new QuikTrip, but the fuel operator ultimately abandoned those plans.
A typical Dutch Bros. is drive-thru only (DTO) with about a 1,000 square foot building. Some also feature a 300 to 400 square foot patio.
The Dutch Bros. beverage menu is diverse, with coffees, teas, sodas, smoothies, lemonades, and energy drinks among other offerings, while its food menu is quite limited. According to the Dutch Bros. website, the food selections (referred to as "Snacks"), include only a chocolate chip muffin top, orange cranberry muffin top, lemon poppy seed muffin top, and a granola bar. Brothers of Dutch descent Dane and Travis Boersma started the business as a pushcart in Grants Pass, Oregon, in 1992. The company began franchising in 1999, and after growing to several hundred units, ceased offering new franchises as of 2017, although franchisees still operate some locations.
Dutch Bros became a publicly traded company in 2021 and trades on the NYSE under ticker "BROS."
ToNeTo Atlanta first reported in November 2023 that the company was looking to open its first location in the Atlanta market at 9630 Medlock Bridge Road in Johns Creek. After several unexplained delays, this location opened to tremendous fanfare on July 25.
Others planned for 4545 Hugh Howell Road in Tucker and 2465 Buford Drive in Lawrenceville are expected to open in 2025. The company is also looking to open new locations on Holcomb Bridge Road in Roswell, with ToNeTo Atlanta tracking other potential locations in Columbus, Snellville, and Kennesaw.
In early February, the company opened its 1,000th overall location with a new outpost in Orlando, Florida. The company stated in November that it will open at least 160 units in 2025.
At the company's annual investor day in March, executives announced plans to have 2,029 locations open by 2029, or to put it more simply, they plan to open more locations in the next four years than they opened in the first three+ decades of the company's existence.
Have you been to Dutch Bros. Coffee? Who do you think makes the best coffee in Atlanta? Where else would you like to see Dutch Bros. open?
Please share your thoughts below.
We don’t need another building here, there are so many empty spaces, some even have drive thru. Take the former cleaners at this same shopping center! Please - Not ANOTHER business that competes with already successful businesses!!
ReplyDeleteWe use the inspection site there...is this where another coffee shop is going in??? Like we need ANOTHER coffee shop????? Heck no. This shopping center is going downhill already imho.
DeleteThe emissions business is privately owned and the owner has 14 children from three different women. He has to pay child support for all of them and alimony for two of the women. How will he make it on his own? This world is awfully big, and boy this time you’re all alone, well it’s time you started living and let someone else do some giving!!!!
DeleteI saw that emissions owner standing out in the middle of the street. Poor guy threw his hat up in the air and lost it!
DeleteAgree!
ReplyDeleteplease we need the quik trip
ReplyDeleteWe don’t need another chain coffee shop! Support local businesses instead!
ReplyDeleteOpen up a private coffee shop then. Go do it yourself and stop complaining. Be a part of the solution.
DeleteWe don’t need anything. Tear it all down and make it weeds. That’s better than anything new. We don’t want anything except what we want.
ReplyDeleteNever had Dutch bros. Did have Dutch oven though
ReplyDeleteAnd what about our beloved Auto Inspection local SMALL BUSINESS owner? Don't we keep hearing SHOP LOCAL?? Another coffee shop is NOT good for the current competition and NOT good to see our Inspection place go
ReplyDeleteexactly!
DeleteAnd what about the DUTCH PART? Like DUTCH DOOR??? What about that? We always say NOTHING IS ANY GOOD AND NOTHING WILL WORK!!!!! What about TEA???????????????
DeleteHow many coffee shops can you put in a one mile radius?
ReplyDelete39
DeleteMore cars lined up blocking traffic for another drive through. So disappointing. The lazy folks not only can't make coffee at home, but now they stew on their fat asses in drive throughs morning, noon and night.
ReplyDeleteWe don't need another coffee shop. I used that emission station.Profit over everything!!
ReplyDelete