McDonald's will soon close their longstanding restaurant in an outparcel of Cambridge Square shopping center in Brookhaven. The restaurant, located at 3510 Ashford Dunwoody Road, is due to close Saturday, October 11.
Established in St. George, Utah in 2010, Swig has today grown to a chain of more than 140 locations across the country, with its strongest presence in its home market, where it operates about fifty units.
Swig is most well known for its "dirty sodas," soft drinks mixed with add-ins such as cream and flavored syrups. The shops also feature pretzel bites and cookies among other offerings.
The company entered the Georgia market this past January with a location on Battlefield Parkway in Fort Oglethorpe near Chattanooga, but the location planned for Brookhaven will be the first of reportedly several planned for the greater metro Atlanta area.
Sources close to the transaction tell ToNeTo Atlanta that a lease has been signed and that Swig plans to make use of the existing structure.
Cambridge Square owner Regency Centers recently enhanced the shopping center by introducing a new Publix grocery store in place of a former Kroger and also added a new location of Brooklyn Bagel & Deli in place of a former Starbucks. Soon, a new location of Pet Supplies Plus will open in place of a former Dollar Tree.
Have you ever been to Swig? Are you pleased to see McDonald's replaced with something new and different? What other types of businesses would you like to see open in Brookhaven?
Please share your thoughts below.
I can't see how this could possibly last more than 4 months.
ReplyDeleteI'd much rather have the McDonald's. I can't see a place that just sells sodas being successful, but what do I know?
ReplyDeleteThey sell more than sodas.
DeleteWe don't need more sweet shops. We need a nice diner type meat and vegetable place that's open for lunch and dinner. Too many "lunch" cafes close at 2 pm. Tired of burgers/tacos/wings/chicken fingers/noodles etc.
ReplyDeleteWe don’t need anything. Make food and drinks at home.
DeleteWe do cook most nights. But thanks for the advice!
DeleteNo thanks. This just seems dumb.
ReplyDeleteDiabetes drive thru
ReplyDeleteI'd rather have the Dollar Tree come back.
ReplyDeleteFor real
DeleteBring back Baskin Robbins.
DeleteA drive through mattress firm where they come out and tie the purchase to the top of one's car would have a better chance of survival.
ReplyDeleteRegency Development apparently demanded so much money for a new lease that apparently even McDonalds balked at it. Is SWIG publiclly traded ? Might be a good short if they are spending more money than even McDonalds does for locations. Also Soda with added sugar?
ReplyDeleteWent to that McDonald’s all the time as a kid. The drive thru set up is not great, it’s one of those where you get trapped. No escape if it starts taking way too long.
ReplyDeleteI agree with others that does not seem like a good idea at all. If you’re gonna do something like this, it seems like it should just be a walk up style business at some attraction/tourist sort of business. A busy shopping location, park, beach, etc. Very strange location for an already extremely niche business idea.
This is ridiculous. Soda shop will close in a few months then leave a vacancy. Red light would be nice some where for this property
ReplyDeleteBut why is McDonald’s closing this location?
ReplyDeleteRegency Partners jacked up the prices because of the drive through and new Publix - if its too much for McDonalds to justify the location I don't see how a place selling soda with sugar added will survive. Sounds like a good short.
ReplyDeleteJust took a look at the menu. It is going to compete with Rita's on some dessert items. Wonder how that's going to work...
ReplyDeleteThe way it works is that consumers choose which they prefer and then purchase that item.
Deleteno more than mcdonald's competes.
DeleteBasically it's just soda? Can't see how this will stay in business. Something that actually serves food would be far more useful.
ReplyDeleteNot heathy or nutritional
ReplyDeleteOpen up a lettuce and broccoli walk thru. No cars, you have to walk there to get it, from at least 3 miles away. And only room temperature water to drink. Go do it!
DeleteWill dey be makin Purple Drank? Can we be havin one built in Buckhead?!
ReplyDeleteAsk Jar Jar Binks
DeleteSwig appears to be the kind of place a coach would take the little league team after a game. They don’t appear (from Swigs website) to offer any type of food other than cookies and pretzels. It really doesn’t seem like a good fit for the area. A small, local eatery is what we need there.
ReplyDeleteyay
ReplyDeleteI am so excited for this!!! SWIG is delicious and my favorite is the Founder. Its basically just a coffee shop for people that dont like or drink coffee. this will be nice to have next to the park as a treat after playing tennis.
ReplyDeleteWaffle House would be good there, close the drive thru.
ReplyDeleteA quick search revealed this about its origins and what they serve:
ReplyDeleteSwig's origins and the "dirty soda" culture it represents are rooted in Mormonism and its cultural practices, specifically the Word of Wisdom, which discourages "hot drinks" like coffee and tea. Swig was founded by a Mormon mother in Utah, a state with a high percentage of Latter-day Saints, and provides a caffeine-filled, coffee-free alternative that became a popular cultural phenomenon within the community.
Mormon Roots and the "Dirty Soda" Culture
Word of Wisdom: The practice of creating customized sodas with syrups and cream is a direct cultural response to the health guidelines of The Church of Jesus Christ of Latter-day Saints (LDS Church). Members of the LDS Church avoid caffeine in hot drinks and may use "dirty sodas" as a way to get a caffeine fix without consuming coffee or tea.
Utah Origins: Swig was founded in St. George, Utah, in 2010 by Nicole Tanner, a Mormon mother. Utah has a significant Mormon population, and this led to the growth of a unique soda-consuming culture there, including other "dirty soda" chains like Sodalicious.
Cultural Significance and Expansion
"Vice" in a Caffeine-Free Culture: For some members of the Mormon community, dirty sodas serve as a "vice" or indulgence in a culture that typically abstains from alcohol, tobacco, and caffeine in hot drinks, according to a Reddit user.
Mainstream Attention: While originating in Mormon culture, the "dirty soda" phenomenon gained national attention through social media and shows like The Secret Lives of Mormon Wives, and a 2021 Instagram post by pop star Olivia Rodrigo.
Widespread Popularity: The popularity of Swig and dirty sodas has spread beyond Utah, with locations now in multiple states, though the concept still holds particular cultural significance in areas with large Mormon populations.
Why they closing McDonald’s? If they closing Macdonalds they be needin to replace it with burger kang. Knowwhatimsayin’?
ReplyDeleteNo
DeleteI am truly amazed that you took the time to make this comment and thought it was funny or appropriate.
DeleteA quick Google search revealed the following about its origins:
ReplyDelete“Swig’s origins and the "dirty soda" culture it represents are rooted in Mormonism and its cultural practices, specifically the Word of Wisdom, which discourages "hot drinks" like coffee and tea. Swig was founded by a Mormon mother in Utah, a state with a high percentage of Latter-day Saints, and provides a caffeine-filled, coffee-free alternative that became a popular cultural phenomenon within the community.
Mormon Roots and the "Dirty Soda" Culture
Word of Wisdom: The practice of creating customized sodas with syrups and cream is a direct cultural response to the health guidelines of The Church of Jesus Christ of Latter-day Saints (LDS Church). Members of the LDS Church avoid caffeine in hot drinks and may use "dirty sodas" as a way to get a caffeine fix without consuming coffee or tea.
Utah Origins: Swig was founded in St. George, Utah, in 2010 by Nicole Tanner, a Mormon mother. Utah has a significant Mormon population, and this led to the growth of a unique soda-consuming culture there, including other "dirty soda" chains like Sodalicious.
Cultural Significance and Expansion
"Vice" in a Caffeine-Free Culture: For some members of the Mormon community, dirty sodas serve as a "vice" or indulgence in a culture that typically abstains from alcohol, tobacco, and caffeine in hot drinks, according to a Reddit user.
Mainstream Attention: While originating in Mormon culture, the "dirty soda" phenomenon gained national attention through social media and shows like The Secret Lives of Mormon Wives, and a 2021 Instagram post by pop star Olivia Rodrigo.
Widespread Popularity: The popularity of Swig and dirty sodas has spread beyond Utah, with locations now in multiple states, though the concept still holds particular cultural significance in areas with large Mormon populations.”
Yikes!
DeleteWe will miss the McDonald’s !
ReplyDeleteBring back Dollar Tree and add a Trader Joe’s where the old Publix was!! I’m not interested in Swig, either. Sounds super unhealthy…but I don’t eat Mickey D’s either.
ReplyDeletewee needz purple drank eein dat place!!!
ReplyDeleteEee i eee i oh?
DeleteOK, OK, OK, we get it. Swig is a Mormon outfit. Stop posting the same damn thing over and over!
ReplyDeleteThat McDonald's has been around forever. Was this a franchised location that got into trouble? Never thought it would come close to closing.
ReplyDeleteThey ran out of fries and couldn’t get restocked.
DeleteJust stop.
Delete