The Brookhaven location of cafe and bakery Sucré has closed after little more than a year in business. Located at 3930 Peachtree Road, Sucré was situated in an endcap space within the street level retail of the Alta Porter apartment complex also home to Egg Harbor Cafe and C&S Oyster Bar.
Based in New Orleans, Sucré was most known for their French macarons, but also featured gelato and sorbets, cookies, brownies and cupcakes, as well as other baked goods and a variety of coffees, teas and sodas.
The company entered the metro Atlanta market in May 2024 with a location on Main Street in Woodstock. The Brookhaven location followed in February 2025 with a third outpost at The Forum Peachtree Corners having just debuted this past December.
The Brookhaven location is marked "temporarily closed" on Google but it has been removed from the corporate website and employees at another location confirm the closure is permanent.
There was no reason provided for the closure, which reportedly happened quietly earlier this month, but the cafe had about 100 reviews on Google and a 4.1 star rating neither of which are all that great and could be a reflection of the limited business the Brookhaven location saw.
Ultimately, Sucré and its offerings are likely best suited for high traffic, dense projects, not destination locations like the standalone apartment complex.
Did you ever visit Sucré in Brookhaven? Are you surprised to see Sucré close? Who in metro Atlanta do you think makes the best macarons?
Please share your thoughts below.
That’s so sad! Hopefully the other restaurants don’t close up.
ReplyDeleteNot sad. They opened at 9 AM. Too late if you are selling coffee and pastries.
ReplyDeleteI live in walking distance. I've seen the sucre sign,but there was no indication of what the business was. A neighbor had posted on our community Facebook page she got her nails done at that building. I assumed it was a nail place. IMO, it shows businesses should do a better job of identifying what they do with their outdoor signage. I would have never guessed it was a bakery.
ReplyDeleteNot opening til 9am is straight suicide. Surprised it even made it a year
ReplyDeleteShocked it lasted this long. It was D.O.A. From the inception. Too bad it’s nearly impossible to sue incompetent Real Estate Brokers in GA. They got had!
ReplyDeleteHey! 4.1 out of 5 stars isn't bad, getting kinda mean here, running a business isn't the easiest thing to do here in America, cut them some slack jack.
ReplyDeleteEveryone here knows better. They all can run a business better than anyone currently doing it. They should take over some of these places and would probably make them 100% more successful than they are now.
DeleteI always thought it was way too expensive and they brought in their fresh macarons and gelato from New Orleans instead of making on site because they worried it wouldn’t be exact and had to protect the recipe. That’s not feasible.
ReplyDeleteSeveral factors contributed to the closing, 1) no parking at all. 2) late openings. A bakery should be open at 7am. 3) exorbitant rent. Can't sustain the rent if you open late and have no accessible parking for your customers.
ReplyDeleteThere was no indication that it was a bakery. We drove past it almost daily and definitely would have tried it.
ReplyDeleteI live in the apartment buildings and though I agree with most of what people have said, esp being a bakery across the street from a Starbucks, their offerings were simply not that good (aside from the pistachio raspberry treat…I’m actually sad about this one). Alon’s bakery has far tastier treats at decent pricing.
ReplyDeleteReally bad location. The Woodstock one has people walking by all day long. If you are not in a walkable neighborhood, you need to open before 9am.
ReplyDeleteSad because it seems like most of these issues were fixable - open earlier and advertise/better signage.
ReplyDelete