Nike will open its new "athletic" concept store at Lenox Square October 30th. Taking the space that formerly occupied both its Nike women and later its Nike concept, this will be the first of its kind in the country. Future openings are set for other high end malls such as the Westchester Mall in upstate New York and the Mall of America in Minneapolis. The opening of this new concept will also segway the Nike brand into a new era in Atlanta as the Niketown at Phipps will close January 31, 2009. Repeat Atlanta!