Wednesday, December 3, 2008
Ocean Drive's Atlanta PEACH Magazine Fails, Closes Shop
In what might have been an expected and inevitable outcome of the poor economy, one of Atlanta's luxury magazines has ceased operations. PEACH Magazine, introduced in 2006 by Ocean Drive Media, entered a crowded market with a similar magazine, The Atlantan, entering within weeks of PEACH. The Atlantan is owned by Modern Luxury Media, and is of similar size and stature as PEACH. The two magazines competed for readers and advertisers in a market where Emmis Communications' Atlanta and Cumulus Media's Jezebel magazines had already accumulated readers and clients. PEACH Magazine's December release will be their last.