Wednesday, January 28, 2009

Panchero's Mexican Grill Making Play For Atlanta

Panchero's Mexican Grill, though around since 1992 is only now entering the Atlanta market. With approximately 55 units around the country, the chain is relatively small in comparison to rivals such as Denver based Chipotle Mexican Grill (over 500 units), Atlanta based Moe's Southwest Grill (over 400 units) and Thousand Oaks, California based Baja Fresh (over 300 units). Panchero's features a similar menu to the aforementioned competition but differentiates itself by "pressing" tortillas in front of the customer, made to order. They will open at 400 W. Peachtree between the new W Hotel and the Twelve Hotel. No sign states an opening, from what can be seen from the outside, I'd expect for them to be open within 30 days.

***According to a rep from Panchero's HQ, the opening was to be the February 10th but has since been delayed to the 17th.
Repeat Atlanta!

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