Wednesday, March 4, 2009

DeathWatch Claims First Victim - Chima Steakhouse

Chima Steakhouse, located on land that once housed Kudzu Cafe and most recently Boi Na Braza, has closed. Just over a year after completing an extensive remodel and a far-reaching marketing campaign, the restaurant had trouble in attracting the same clientele as neighboring Fogo de Chao. As both churrascaria's offered similar pricing and menu, it was an uphill battle from the beginning. The fact that so much money was spent in remodeling the space and advertising everywhere from MARTA buses to The Atlantan magazine made it that much more difficult to make it work. Chima was one of the original members of our "DeathWatch" and the first to close. ToNeTo Atlanta!

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