Wednesday, April 15, 2009

St. Regis and Paces 88 Open In Buckhead

Starwood's St. Regis opened their 16th location in Buckhead yesterday. Located at 88 West Paces Ferry Road, the new hotel features 151 guest rooms and 53 residences. Paces 88 is their signature restaurant and is located on the fourth floor in the hotel. Plans call for Buckhead Life Restaurant Group to relocate their acclaimed Pano's adjacent to the hotel on the lobby level. The hotel feels more like a southern mansion than a hotel but will definitely find it difficult to keep their rates as high as they are now with so many alternatives in the area. The hotel features art from a number of local artists and features marble and mahogany in many public areas. Its likely the hotel will do well the first few months, whether the " if you build it, they will come" mentality will hold true long term is more of a question. Judging from the rate drops as other Buckhead hotels such as the Mansion and Intercontinental should serve as good examples of what luxury hotels are being forced to do to remain competitive in this market, especially in Buckhead. Repeat Atlanta!

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