LoveSac Alternative Furniture Co. is preparing to make its southern debut with two stores opening in Atlanta this month. Coincidentally, both are in SIMON malls, the Mall of Georgia and Lenox Square, which begs the question: is SIMON offering incentives for multiple leases with a retailer, perhaps lease one, lease one for half price? The Lenox Square location is scheduled to open July 22 and the Mall of Georgia location is to open July 25. As Mall of Georgia is not exactly a regular destination for Repeat Atlanta, our main focus will be their Lenox Square location. Located on the upper level of the mall across from Hollister Co. in the old Select Comfort, the 701-square-foot space seems small if furniture is to be sold. The answer to this is that "Sacs" are sold in a compressed form, compressing the size of the item as a Food Saver condenses and compacts food. When removed from this packaging the foam within the sac expands and the sac fluffs up to its actual size. With prices ranging from $209 for the "KidSac" to $969 for "The Big One" and multiple thousands of dollars for the "Sactional", Repeat Atlanta is hesitant to bet on the success of this store. Founded in 1998 by Shawn D. Nelson, winner of Sir Richard Branson's "The Rebel Billionaire" reality show, the company filed for Chapter 11 bankruptcy in 2006 but has since emerged with ambitious plans for future growth. With 25 stores open to date and another seven opening this fall, Mr. Nelson seems convinced that his luxury items will sell in the current economic climate. Repeat Atlanta!
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