Friday, February 12, 2010

The Lowdown on The Loews Restaurant + STK

The Loews Atlanta Hotel is scheduled to open its doors April 1st, with an in-house restaurant as well. Once called Jasmine's , it was announced this week the restaurant will instead be called "Eleven" with accompanying "Bar Eleven". Before this announcement, I had heard whispers from contacts in the midtown area that STK would be the in-house restaurant at Loews. STK is a high end steakhouse based in New York with additional locations in LA and a recently opened Miami outpost. The concept is owned by New York-based "The One Group". Months ago I heard that STK was considering Atlanta but upon reaching them for comment, they confirmed interest but said that any opening was at least a year off. Even earlier this week, the same story. Today the announcement came that they will open within the 12th & Midtown project, at 1075 Peachtree. 1075 Peachtree is the office portion of the same development as the Loews. In the picture shown, 1075 Peachtree is on the left, the Loews is on the right. STK will actually have 2 separate concepts within one, subdivided space, a total of 12,000 s/f on two levels. STK on the Peachtree Street side, and "STK OUT", a new more casual concept on the corner of 12th and Peachtree. Both concepts are scheduled to open this coming December. With no steakhouse in the midtown area, this is sure to be a hit amongst the area hotels and hopefully with the locals as well. ToTeTo Atlanta

1 comment:

Anonymous said...

I would imagine this is going to be a very successfull concept...It seems the formula for midtown is food and liq not retail.