Friday, May 14, 2010

DEKA On The Move To Shops Around Lenox

DEKA Athletics, at 375 Pharr Road, will soon expand and relocate closer to the action of Lenox Square. The new location will allow for 2700 sq' of selling space, an increase of 200 s/f from the previous location. Additionally, all merchandise will now be on one floor rather than two. DEKA is described as "The first women's only boutique where performance and fashion harmonize in one unique environment." DEKA carries a wide variety of athletic apparel for women not found in many other retailers, along with special collaborations like Adidas by Stella McCartney and Puma Dassler. The plan is to have a seamless transition from one space to the other, hopefully closing mid August and re-opening just a few days later. The departure of Blue Genes from the shopping center has brought many new retailers including SWANK from Birmingham, Bill Hallman from VaHi and saw the relocation of Rhinoceros Boutique. Around the time of the Blue Genes closure, there was a change in ownership of the center and the current direction is to divide the CompUSA space into many smaller spaces and hopefully find larger tenants for the former Tower Records and lower level old Bally Total Fitness space.

One interesting note about the DEKA store is that is will feature the second Y-3 "Shop In Shop" in the US. This is particularly interesting in that only a few feet away was the first Y-3 boutique in the US. Sadly that store closed in 2008. DEKA will carry men's and women's fashions from the upcoming Fall 2010 collection. I ran into singer-songwriter Akon last week and we both reminisced about the old boutique: this addition will surely be popular among the local Y-3 loyalists like Usher and Dallas Austin. ToNeTo Atlanta

Follow me on Twitter and Like me on Facebook

16 comments:

Anonymous said...

I keep seeing these buildings around atlanta. There is one on Buford Hwy. Any idea what they were originally and who designed them?

Anonymous said...

Great that Shops around Lenox is filling up again. However, I still hate that shopping center and wish it was pulled up to the road in a more urban fashion with parking hidden behind. It's way to blah and suburban for its surroundings and invites people to drive over from Lenox rather than stroll. Typical Atlanta development.

Anonymous said...

do you know who the owner is of the center they are moving into?

Atlantan99 said...

Hello Anons,

1) Sorry about the delay. I've been trying to locate info on both structures but am not yet satisfied. I've been told the one on Pharr was at one point a car dealership and the one on Buford Hwy was at one point a sensational subs. I hope to have original tenant info by Monday afternoon.

2) As far as I know the current owner is Transwestern and the agent is Patrick Arnold.

Thanks for reading and for the comments!

sexphile said...

yes the location on pharr was an RBM Mercedes dealership at one point in time

Anonymous said...

The Deka building used to be the Oogleblook...a small chain that was owned by Morrison's Cafeteria. No clue what kind of food they had. The RBM was actually across the street where the Alexan Apartments now stand.

sexphile said...

My bad ...I remember now...I guess it later became "Oxford Books Too" as the original location was in Peachtree Battle...Thanks for jogging this memory anon..

Anonymous said...

My pleasure. Yea, it did become Oxford later on..

Atlantan99 said...

No luck yet on what exactly the space was originally built for but I appreciate the comments that have followed. I have contacted a variety of people, among them my friend and former Atlanta mayor Sam Massell at the Buckhead Coalition and still nothing. The current landlord had little info on its history as their ownership is fairly recent in comparison to the completion of the structure. Any lifelong Buckhead residents or those with friends I encourage you to see if you can aid your fellow readers in this question.

Thanks!

Atlantan99 said...

Correction, The current owner of the property is Healey Weatherholtz and not Transwestern.

Sorry about the confusion.

Robert said...

My recollection is that both the Pharr Rd. and Buford Hwy. locations were Morrisons Oogleblook restaurants. Their specialty: a kingsize hamburger prepared with secret spices. It was like a really good meatloaf sandwich.

Atlantan99 said...

Hey Robert,

Thank you for the info, I think you are right!

Thanks for reading the blog!

Anonymous said...

I remember eating at Oogleblooks in the early '70's whenever we would drive up from Florida to visit friends. Yes, it was a hamburger joint with a Jestson's space-age type of theme. The burgers would travel down a long shoot....it was really cool back then.

Zeusface said...

Oogleblook! Thanks for answering a question I've had for 20+ years. I've driven by both locations in the last week and, as usual, wondered what they were.

Atlantan99 said...

Hey @ Zeusface, a common question amongst many of my readers, happy to help. You might find this of interest too...

http://www.tonetoatl.com/2011/05/im-thinking-arbys-becoming-kitschy-new.html


Thanks for reading

Genuine Nerd said...

I want to guess that this building was originally built as a Mazda car dealership, because of the rotor-shaped windows. Mazda was into rotary engine cars in the 1970's. Mazda built a number of these dealerships with the rotor-shaped windows in the early 1970's, when the brand went national. Another similar building is in Canton, OH, which later housed a Lincoln-Mercury dealership, and is now a campus for Stark state College.