Wednesday, January 5, 2011

Another Broken Egg Cafe Breaks into Atlanta Market, Opening in Buckhead

Destin Florida-based Another Broken Egg Cafe will soon open its first location in the peach state. Located in Buckhead at Peachtree Battle shopping center on Peachtree Road, the new eatery will open in the shuttered Savor Specialty Foods space. Savor closed this past July, and apparently the space had plenty of interest in the months following.

Another Broken Egg Cafe will surely draw early morning diners to the already busy center- home to one of the best performing Starbucks in the country. While parking can be tricky, the restaurant's only being open for breakfast and lunch should work well with fellow draws such as Zo√ęs Kitchen and Pasta Vino, both neighboring eateries that do significant dinner business. Next door to the restaurant, H&F Bottle Shop, the long delayed new concept from Holeman & Finch, is scheduled to open by month end.

Though located in SoBu (South Buckhead) , Another Broken Egg Cafe will join local breakfast concepts the Flying Biscuit Cafe, White House and J. Christopher's, all located in North Buckhead, in offering an extensive breakfast menu. Buckhead is, of course, also home to a number of Waffle House locations, an IHOP, two Corner Bakeries and an upcoming Highland Bakery.

According to a company representative, between 30-50% of Another Broken Egg Cafe's business at many Florida locations such as in Destin comes from families from the metro Atlanta area. They feel this familiarity with the brand will lead to immediate recognition in Atlanta, giving them a leg up on the likes of fellow breakfast newcomer, Lincolnshire Illinois-based Egg Harbor Cafe. Egg Harbor previously announced that they would open adjacent to the St. Regis Hotel in Buckhead, but scrapped those plans and instead is opening in John's Creek in the coming weeks. Another Broken Egg Cafe plans to grow ITP first, before possibly growing OTP in areas like Dunwoody and beyond. The chain sees potential for 3-5 locations in Atlanta over the next few years.

Broken Egg Cafe opened its first location in Old Mandeville, Louisiana in 1994 and began to expand in 1996. (Atlanta-based The Flying Biscuit Cafe started in its original form in 1993.) It was during the expansion that the name morphed into Another Broken Egg Cafe. Currently the chain has 14 locations in five states, extending as far west as Texas. A 15th location is coming soon to Baton Rouge, and in addition to expansion within current markets, new locations are planned for Mississippi, Tennessee and Georgia.

With work set to begin late this month at Peachtree Battle, the restaurant is said to be hoping for a May opening. Having never been to the restaurant myself, I'm excited to try it, but am curious, have you been? If so, what did you think? Leave a comment below and share your thoughts.

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12 comments:

Anonymous said...

I am very excited about this new restaurant! The owners are long time friends and they are sure to make this a great place to relax and enjoy a delicious meal.

Anonymous said...

Great to hear. As an annual patron of the Grayton Beach location, they have an excellent breakfast menu - all very tasty while retaining a local, authentic taste - and great management. We came to enjoy speaking with the owner's son, who is running the location in Birmingham now, I believe. I encourage everyone to give this place a try - I don't think you'll be dissappointed.

Anonymous said...

We are so excited to be coming to Atlanta! We know that this awesome location, our many years of hospitality experience, the name recognition in Atlanta and the amazing concept of Another Broken Egg Cafe are the ingredients that will create the perfect recipe for success! Please contact us for additional information: Dana and Mignon Percival, Proprietors. Dana@PercivalHospitalityGroup.com and/or Mignon@PercivalHospitalityGroup.com

Anonymous said...

Another Broken Egg is fantastic. I live in Birmingham (used to live in Atlanta) and it blows Flying Buscuit away. Of course White House cannot be beat for their greek ommlet(the one with gyro meat). It did take them quite a bit of time to get opened here in Birmingham, I waited for at almost a year impatiently. I had been a fan of theirs when I would visit Destin or Grayton.

Nom Nom Nom said...

Is this the place across the street from The Red Bar? Cause that place sucks! For their sakes (and mine), I hope it is not the same.

Nom Nom Nom said...

And open up the bottle shop already!

Atlantan99 said...

Hello Nom Nom Nom,

The Red Bar in Grayton Beach? Not sure about the exact locations though Another Broken Egg does have a location at 51 Uptown Grayton Circle... that the one you're thing of?

Anonymous said...

No - there is a place, I believe called "Sharkie's" right across from the Red Bar. Broken Egg is about a mile away, in a small boutique shopping center next to a Starbuck's.

Anonymous said...

Fantastic place for breakfast. I went to the one in Panama City over the summer. My gf and I loved it, so we are very excited to hear this news.

Anonymous said...

I work in Buckhead and I have tried Another Broken Egg Cafe back home in Louisiana. Its great food. So happy we have them coming to ATL. Glad to have another option other than corner bakery and Flying Biscuit for guest.

Jenni said...

I am so glad they are coming to Atlanta. We ate at the one in Huntsville last year and I could not stop thinking about their omelets. They are so yummy!!!.....

Anonymous said...

"Best performing Starbucks in the country?!?" I've always thought that the Peachtree Battle Starbucks had the worst service in all the locations I have ever been to! They have so many people working there but it still takes forever to make your drink and there's usually a puddle on the floor in front of the pick up counter. I only go there if I have to.