Sony Style, the retail division of Japanese electronics manufacturer Sony, will close their store at Lenox Square in the coming weeks. If memory serves, the Lenox location opened in mid 2007. There was talk one would open at Perimeter Mall but that never materialized: the Lenox location was the only Sony Style store to ever open in Atlanta. The store is one of twelve to be shuttered nationwide. Apparently a mandate from corporate in Tokyo, other closures include a store in Chicago, Annapolis Maryland, and Palm Beach Florida.
Selling all sorts of Sony products from flat panel Wega TV's to VAIO computers and plenty in between, the store often seemed busy but it was rare to see their bags in the mall. Some might say it was all those big purchases, but I think the store was not performing. It had interest, knowledgeable sales people and a great variety but perhaps that was not enough to turn lookers into buyers.
Later this fall Microsoft will open their 7th retail outpost, a nearly 8,000 sq. foot store in the middle of Lenox Square. Between Microsoft and Sony, I see Sony as having more unique and desirable product offerings but clearly Microsoft thinks differently. Apple, with one its largest southern stores at Lenox Square, boasts some of the highest sales per square foot and an always changing but ever popular product line that few are able to compete with.
The Lenox Square Sony Style began its liquidation sale yesterday and will close for good March 20th. For now, much of everything in the store is at least 30% off except for VAIO computers and Playstations that are reduced 15%.
This is the second closure I've reported in the last 24 hours at Lenox Square. The question now is, what should / will take Sony's space?