Two of Atlanta's most well known local yogurt businesses are swirling together something new. Atlanta Fresh, a local yogurt company, will soon be producing the yogurt for Atlanta-based Three on The Tree. Atlanta Fresh is the brainchild of Ron Marks, who sought to bring artisanal yogurt and cheeses to Atlanta. After running Focus on Food, a food marketing research company for a number of years, Marks converted his existing kitchen and offices into the headquarters for Atlanta Fresh in 2009. Today, Atlanta Fresh is carried in Whole Foods, Star Provisions, Alon's, assorted other retailers and various weekend farmers' markets.
Three on Three, the brainchild of Fellini's Pizza and La Fonda Latina founder Clay Harper, opened last summer in north Buckhead with a variety of frozen yogurt options. Differentiating themselves from otherfrozen yogurt shops, Three on The Tree's self service stations feature six flavors, two of which are custom made by local chef Julia LeRoy. The other four flavors are sourced from Honey Hill Farms, a yogurt purveyor based in Russellville, Arkansas. Many other local and national yogurt shops source their product from Portland, Oregon-based YoCream. LeRoy often uses Honey Hill's basic tart yogurt as a base for her custom creations like Spiced Banana and Blueberry Betty, but soon Atlanta Fresh will produce the base yogurts and may eventually produce more.
A fan of Atlanta Fresh since I tried it in late 2009, Peach Ginger is by far my favorite flavor. When Three on the Tree introduced a Peach Ginger flavor I had high hopes that it would taste similar to the Atlanta Fresh version, but sadly it fell short for me. Perhaps now, with the new relationship, a frozen version of my favorite will be within reach!
Three on the Tree currently has just one location, next to Fellini's and La Fonda near the intersection of Roswell and Wieuca Roads. In the coming weeks, a mini Three on the Tree will open within the existing Fellini's Pizza on LaVista near new neighborhood favorites Napoleon's and Sprig. Later, a third location is slated to open next to the existing La Fonda on Howell Mill Road, across from The Real Chow Baby.
It's always nice to see local companies like this come together and I'm hopeful for an even better product from both.
What's your favorite frozen yogurt shop in Atlanta? Do you prefer self serve or sized options? What's the "sweet" spot price wise when it comes to FroYo? Does the idea of artisanal yogurt interest you?