Monday, March 28, 2011

No Style? PURE Denim Expanding

PURE Denim just won't die. Having now been open in the Luxury Wing of Lenox Square for over 2 years, in about a month, the store will expand rather than close! PURE had been on my DeathWatch repeatedly and I was [recently] informed that they would soon close, but this week came the shocking news that they will instead get a larger space within the Luxury Wing. PURE will be moving from their current location to the remaining portion of the shuttered Calvin Klein space on the second level of the Luxury Wing. (Artful Living occupies the other portion.) Calvin Klein's space was designed by New York architecture firm Lynch / Eisinger / Design and is very unique. The level of renovations PURE makes to the space may determine how long term of a tenant they truly will be.

In related news, yesterday Salvatore Ferragamo began their move from their current location next to Louis Vuitton to the former Hermes / Blue Corset Co. space, adjacent to Neiman Marcus and next to PURE's current location. Ferragamo will be here for the next three months or so to allow for a complete renovation and expansion of their space. Within the next couple of weeks, Godiva will vacate their location on the main level (next to Ferragamo) and move to their new location on the upper level in the former Miss Sixty / Energie. It is this move that will allow for Ferragamo to grow by about 14 feet and for the opening of the highly anticipated Prada store.

Overall, I'm pleased to see Ferragamo expanding, Prada coming and Godiva opening a new cafe concept here in Atlanta. As for PURE...

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10 comments:

John Stoj said...

De gustibus non est disputandum

Anonymous said...

PURE looks like thug gear. So which thug is bankrolling it?

Anonymous said...

They have a location in Charlotte, NC too at Southpark Mall. It's like horrible Jersey Shore crap.

Anonymous said...

GTL.... GTL..... GTL......

randy732 said...

The question is now.. what store will take the former Hermes and Pure space?

Anonymous said...

Now if they boot out Artful Living and put a Hot Topic flagship next to PURE, that will really do it. OMG, Simon had to chance to use that CK space to reel in Chanel and Dior, what outfit is funding PURE!
Maybe the should rename the upper luxury wing, "The Goth Wing!"

Anonymous said...

Oh my gaaaawddd I wuvvvvvv pure! - snooki

Anonymous said...

Pure so shady, thank God there are moving to the 2nd level, maybe out of sight out of mind. Hear today gone Tomorrow. Give it time lol

Anonymous said...

I can't imagine this is an expansion, Pure closed two of their locations. And the website went offline. I think Simon Lenox have been getting complaints about this eyesore, so they moved them upstairs. They move them around at will, to fill empty stores, because they couldn't possibly have a permanent lease. They don't give long leases to small, under capitalized, poor concept companies like Pure. They will be there till a national company wants the space they are in. And they are still in business because Lenox is a great mall, and a retail powerhouse, not for any other reason.

Anonymous said...

The only reason all yall are hating on this store is simply because YOU ALL CAN'T AFFORD to buy there...broke ass nikkas lol ...nuff said...