Earlier I reported that Kimpton's Hotel Palomar would be replaced with a Marriott hotel, but I have just received confirmation that it will be the Renaissance brand replacing it instead. I predicted that it would be a Marriott property given its size and location, but neglected to consider the obvious: a replacement Renaissance. (both Renaissance and Marriott are brands under the Marriott International umbrella) Many will recall that the Renaissance was previously located just south on West Peachtree, but closed last year and is now Meliá. Meliá, the flagship brand of Sol Meliá, is said to be investing multi-millions in a year-long renovation of the building and hotel rooms.
Personally, I would have loved to see Edition, the new boutique brand from Marriott, brought to Atlanta but alas, that was not in the cards. Edition is only open in two locations, although it has about a half dozen coming soon, and more in the pipeline. Another intriguing new boutique brand is Andaz from Hyatt, also with few properties open.
While Atlanta does have a number of independent boutique hotels such as the Ellis and Glenn [member of Marriott's Autograph Collection] in downtown Atlanta, and a number of W properties, we lack any of the cool brands of New York and LA. The Standard and Andaz come to mind and are to me the epitome of chic boutique properties.
Apparently Renaissance is now labeled as a boutique brand and Marriott thought it to be the best replacement. Clearly the property will lose some of its charm with it now being a mega-chain but hopefully it's still appealing to guests. I'm told the conversion will take about four months.