The "Secret's" Out: Henri Bendel Taking Space at Lenox Square
Henri Bendel will soon open their first location in Atlanta. Taking a portion of what was one of the largest Victoria's Secret stores in the nation, Bendel will be located to the right of PINK and Victoria's Secret. Having purchased Bendel in 1985, Limited Brands seems to think the space at Lenox is best for Bendel. In early spring 2009, Bendel made the decision to stop carrying apparel at its stores and instead focus on accessories, cosmetics and home items. Oddly enough, it was in fall 09 that Limited Brands most recently expanded the stores at Lenox, with three separate entrances yielding the resulting three store unit among the largest in the country.
Bendel’s flagship 5th Avenue location is very popular and is often featured in the popular CW show Gossip Girl. Personally, I've visited the chains locations in Aventura and Boca Raton,Florida and their flagship on Fifth Avenue. The chain would seem to be a good fit for the Buckhead mall.
I reached out to SIMON representatives for comment on the store and its opening and was met with shock, and more questions than answers. With no official word to go on, I'd surmise the store will be open by early fall.
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