Java Blues on LaVista Road has closed. Taking space in what had been the third location of Atlanta indie coffeehouse ChocoLaté Cafe, Java Blues opened August 17, 2010 and closed May 11, 2011, after about 9 months in business. I said it then, and I'll say it again now, it was foolish to attempt to open a similar concept in that space. There is simply not enough foot traffic or residents in the complex to support the business. It was a decent size and Java Blues added a number of food items to their main beverage menu and featured live entertainment, but that was not enough to keep the doors open.
I can't help but laugh a little at the video that was posted on their Facebook page where a customer calls their pizza "orgasmic" not once, but twice, in a short clip they shot in the eatery. It refers to Rudolph as a foodie and regular. While I'm no foodie, his description leads me to question his "foodie" status."
I'm not trying to be an ass here, just point out poor planning when I see it. Places like Starbucks and Subway are at times able to make it in less than ideal locations with as much, if not less traffic, but independent coffee houses, a totally different story. Given the closure of a very similar business, with two other locations and some brand equity in the area, how could Java Blues have hoped to achieve better results?
I'm hesitant to suggest something that would be good for the space given the size and recent failures. I don't live too far away but am not sure what the area needs per se, or what would do well. The vacant Happy Herman's and the late, lamented, Varsity Jr., are not far away. All would seem to present opportunities for some eatery or retailer. Ideas?