Lincolnshire, Illinois-based Egg Harbor Cafe opened a location in Johns Creek earlier this year. Originally they were looking to open in the project adjacent to the St. Regis, but opened in Johns Creek instead. The new location will open in Parkside Shopping Center, in a an endcap space many nearby residents would call cursed. I can't even remember all the restaurants that have been in the space, but the short-lived Empire Diner was its most recent occupant and the space was also Chicago's in the past. If I recall correctly, the space was also a Blockbuster Video years ago. Parkside's main attractions include Lefont Theaters, Tuesday Morning and Chipotle Mexican Grill.
Just north of the upcoming Egg Harbor, The Flying Biscuit Cafe opened in Hammond Springs shopping center in 2009. Additionally, next door to The Flying Biscuit is a freestanding Chick-Fil-A, which has been heavily promoting their breakfast menu, most recently featuring a number of oatmeal options. Less than a half mile away, J. Christopher's has a location adjacent to the Kroger in City Walk, off Hammond Drive.
Destin-based Another Broken Egg Cafe recently opened in Peachtree Battle and is seeking additional locations around the metro. Also, in the coming months, Boca Raton-based Brooklyn Water Bagel Co. plans to enter the market, and Burlington, Vermont based Bruegger's, another bagel eatery, hopes to re-enter the Atlanta market, after closing five stores in the mid-90's.
With the breakfast daypart still said to be "underserved" in Atlanta, this is surely not the end of new and expanding breakfast joints.