region, will remain open as well.
I mentioned in early 2010 that I felt the store would likely close as both service and selection, cornerstones of the Bloomingdale's brand, were poor at the Perimeter location. than anything else. The store itself never performed that well. As a former associate at the Lenox location, I knew Perimeter to be the "dumping ground" for customer returns. (Customers would often buy from Lenox or other Bloomingdale's locations but take their returns to Perimeter. For this reason, they often had single odd items and carried an overall odd variety of products. The Perimeter store was smaller than Lenox but unlike Lenox, offered an extensive rug selection.
Around Valentine's Day of 2010, the AJC broke a story about a woman accused of stealing five Persian rugs valued in excess of $325,000. From working and shopping for the company, I found it utterly amazing that something like this could happen, especially knowing the serious loss prevention department both stores have. Additionally, there was at least one if not two other incidents over the past few years involving groups of people running in and stealing thousands of dollars in Polo Ralph Lauren merchandise and designer jeans. On a recent trip, an armed guard was present at the entrance in the men's department, near both Polo and denim. Perhaps theft was a bigger issue for the store than some may think.
Also, portions of the store on both the main level and second lever had been sealed off to the public and were not being used as selling floor for merchandise. This tactic, of course, was also executed with the cafe in the home store at Lenox but I'm hopeful that re-opens soon.
Bloomingdale's entered the Atlanta market in the fall of 2003, each occupying a former Macy's location. (Macy's and Rich's merged and later consolidated overlapping locations at most malls.) My biggest issue has been that the Lenox and Perimeter stores were too close and Bloomingdale's should have opened at North Point Mall, if anywhere, instead.
This past fall, I again included Bloomingdale's Perimeter on my DeathWatch list, though some new information leads me to believe that there is another anchor ready to take the space once Bloomingdale's closes. Sources told me that the Perimeter Mall lease runs through 2016, and that in order for them to get out of it, they'd need someone else to take over the lease. I said then that Davenport, Iowa-based Von Maur is likely not the replacement, as they just opened North Point Mall a few months ago and I doubt that they would open another location so soon, or so close.
Bloomingdale's will also close locations at the Mall of America in Minnesota, White Flint in North Bethesda, Maryland and a home store in Oak Brook Illinois. Bloomingdale's at the Mall of America was one of the mall's original tenants, the store opened with the mall in 1992. A source tells me the Perimeter Mall location is scheduled to close March 11 and that the Mall of America location will close in "early 2012," presumably around the same time. Liquidation sales should begin in the coming days at all locations.
J.C. Penney was in the mall once, but closed their store in 2002. It was later demolished and rebuilt as a Dillard's in 2005. Costco is already in the area, so General Growth Properties, the owner of the mall, would be unable to do what they did at Cumberland Mall in replacing a vacant anchor space with a Costco. Calls to Perimeter Mall's leasing department were not immediately returned, but I will post an update as soon as new information becomes available.
What do you think should open in place of the Bloomingdale's? Will you miss the Perimeter Bloomingdale's or was much of your shopping done at their Lenox location? Should the space be broken up into smaller stores or should an anchor be found to take the entire space? Please share your thoughts in the comment section below.