Martha's Vineyard, Massachusetts-based Vineyard Vines plans to open their first Atlanta area location next month in Lenox Square. The store will open on the main mall level near Michael Kors in space that was most recently a 7 For All Mankind boutique. The 7 store closed this past April after about three and a half years.
Brothers Shep & Ian Murray started Vineyard Vines in 1998, leaving high paying corporate jobs in Manhattan for the freedom that came with their own firm. Neckties have been a Vineyard staple since the brothers' first four designs. They “started making neckties so [they] didn’t have to wear them."
The chain already has multiple locations in its home state of Massachusetts, but also has southern locations in West Palm Beach and Charlotte, along with Memphis and Nashville. Next month, locations will be added in Birmingham at The Summit and here in Atlanta at Lenox Square.
Sperry Top-Sider opened earlier this spring on the second floor of Perimeter Mall in Dunwoody, and more recently Lilly Pulitzer opened on the first floor of Phipps Plaza, thus creating the sorority girl's fashion trifecta.
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