It's Greek to Us will soon open on Broad Street in downtown Atlanta.
It's Greek to Us is opening in place of the failed Taco Bell/KFC co-brand location near Georgia State University. Like its predecessor, It's Greek to Us will feature Pepsi products, not because of a business relationship, but due to a dispute with Atlanta-based Coca-Cola. Apparently the new restaurant shares the same ownership as that of nearby Mama Mia Pizza & Wings, and it was a dispute there that led to their Pepsi preference. It's unclear what exactly the dispute was but apparently the restaurant once served Coke products but no longer does.
Local business owners say that Mama Mia's disdain for Coke is so serious that they host "Pepsi Challenges" outside their restaurant. Pepsi often wins, possibly not because it actually tastes better, but rather because it's served cold, while the Coke is served lukewarm.
It's Greek to Us will serve traditional Greek fare in a fast-casual setting. When I was a student as GSU, I really enjoyed the gyros of Michael's Deli across the street from where the new restaurant is opening. Michael's Deli closed earlier in the year after at least one ownership change and became the first NaanStop earlier this summer.
NaanStop, like nearby Rosa's Pizza, Moe's Southwest Grill and Subway, all serve Coke products and Coke has apparently approached at least some of them about providing branded canopies, tables and chairs to "defend" their turf. Coca-Cola, after all, is a great local supporter and its funds help GSU sports and academics in major ways.
The restaurant has been "in the works" for months, and I'm told that at this point, it may not open until after the first of the year. Previously, management had hoped to open in October.
Are you so loyal that you will not patronize a business if your beverage of choice is not offered? Do you think that casual Greek fare will find success in the high-traffic Broad Street corridor? If you are a GSU student or work nearby, what is your favorite Broad Street eatery?