The Bridgewater, Pennsylvania-based ice cream franchise plans to relocate to the former Menchie's frozen yogurt shop at West Paces Ferry & Northside Drive. Menchie's closed their West Paces location early this past September after opening it in September of 2010. After opening with no nearby competition, another national franchise, Yogurtland, opened in the Publix-anchored shopping center across the street and Menchie's began to suffer.
In Brookhaven, Bruster's offered a dual-branded restaurant, partnering with Nathan's hot dogs, something that seems improbable in the new location given the smaller footprint. Bruster's will likely stick to just ice cream in their new location, where even in that market they will face competition from an unlikely source. Goldberg's Bagel & Deli offers Dippin' Dots ice cream via their Iceberg's window, within the bagel shop, in the Publix-anchored center across the street.
Personally I think the move is a rather poor decision considering the ice cream joint loses street frontage and its own building on Peachtree Road and gets an inline location with less visibility and more competition. I'm told Bruster's had a lease on their site at Cherokee Plaza that ran through 2019, so it seems likely they were bought out of their lease by property management to permit more parking for the Kroger expansion.
My money's on Bruster's not lasting much more than a year in their new location. What do you think? Do you still go to chains like Bruster's or Cold Stone Creamery or have you grown a fan of FroYo options like Yogurtland and Yogli Mogli? Please share your thoughts below.