Phipps Plaza is about to get A LOT sexier.
London England-based Agent Provocateur will soon open their first Atlanta area store at Buckhead's Phipps Plaza. The luxury lingerie retailer will open on the mall's ground level in a space recently vacated by Sunglass Hut. Sunglass Hut, notorious for having multiple locations within the same mall, consolidated their operations to their existing store on the mall's second level.
The opening will mark the chain's 11th boutique in the U.S., although it also has "shop in shop"s within Bloomingale's flagship in New York and also their Costa Mesa California store.
Agent Provocateur opened their first store in 1994 and today has about 70 locations in Europe, Asia, Australia, the Middle East, Russia, and across the U.S. and Canada. The company was purchased by London-based private equity and venture capital firm 3i Group Plc in 2007.
The company sells a wide variety of sexy lingerie and related items with thongs costing upwards of $170 and bras priced in the $250 neighborhood. The line has grown to include sunglasses ($400 neighborhood) luggage ($1600 neighborhood), swimwear (bikini bra & brief set $400 neighborhood) and sheets, ($600 neighborhood) The prices may be high, but this stuff is HOT.
Agent Provocateur joins Soma Intimates, Intimacy and Wolford with stores nearly exclusively dedicated to the sale of lingerie. This straight boy's vote is for Agent Provocateur. Just saying.
Are you familiar with this luxury lingerie label? Would you spend $170 on a thong? Did you just go to the website and stare in amazement? Please share your thoughts...