Friday, May 24, 2013

Tumi and Bachrach on Their Way to Lenox Square

Dror for Tumi collection 

Lenox Sqaure recently confirmed the addition of a number of new retailers, most of which I announced earlier this year. Vince Camuto and Invicta were confirmed, as was the enlargement and relocation of Lacoste to the front portion of the mall.   The two new announcements were Tumi and Bachrach.

Tumi will open in what is the former Brookstone, next to Apple on the second level.  This will be Tumi's second location in the Atlanta market, their first being a partner store with local luggage company Mori Luggage & Gifts.  Although I first heard of this planned store opening last month and figured that the Phipps store would close when the Lenox store opened, sources say that both stores will remain open, for now. 

Like all Tumi boutiques, the store will only carry the full priced, signature Tumi line and not their "entry level" T-Tech luggage and accessories.  T-Tech is for the "aspirational consumer" and is available at retailers such as Bloomingdale's and Mori Luggage & Gifts.    The 1,449 square foot Tumi store will feature Tumi luggage, business cases, handbags, small leather goods, executive accessories, electronics, gifts, pens and watches.

One special thing about the Tumi store at Lenox is that it will reportedly be designed by Dror Benshetrit, an  award-winning Israeli-born internationally renowned designer and architect.  Benshetrit already designs a line of luggage for Tumi (Dror for Tumi), but this will mark his first foray into retail design for the company.     According to the Tumi website, Dror is a celebrated  designer and architect  "who explores the nature of movement, space and forms."

Bachrach, a store I honestly forgot still existed, is also opening at Lenox Square.  Bachrach will open a 2,371 square foot  space  in a portion of what will become the former Nike store.  Nike will vacate their space later this year and relocate to a larger, two level store on the front of the mall.  

Bachrach is a men's apparel and accessories retailer that dates back to 1877.  I recall the chain having stores at both Perimeter and Cumberland Malls a few years back, and perhaps even others, but  Lenox will mark the chain's return to Atlanta. 

Lenox Square is in the midst of a significant renovation, one that will completely change both the front entrance, and later the food court and surrounding area. Lenox Square opened in 1959 with such original tenants as department stores Davison's and Rich's as well as a Colonial grocery store.  The mall also played host to other establishments such as a movie theater, indoor golf driving range and a Gulf station on land now home to the J.W. Marriott. 

Later this year, the front portion of the mall will include the aforementioned Vince Camuto and two-story Nike store  in addition to a variety of new restaurants and retailers

What are your thoughts on the additions to Lenox Square?  Are you a Bachrach fan and are exicted for their return to Atlanta?  What would you like to see open at Lenox Square next?  Please share your thoughts below. 

1 comment:

Anonymous said...

If Apple isn't expanding into the Brookstone space, hopefully this means they're looking to build outside the mall?