International quick-serve and casual-dining restaurant operator AmRest is opening its first daVia Italian Market
Dining Eating in Dunwoody's Perimeter Place shopping center. (Earlier versions had the word "Dining" in place of "Eating," a change that was likely made to sound more casual. The restaurant will open in a corner location, opposite Panera Bread, replacing the failed Raving Brands Big Game Brands concept, Doc Green's Gourmet Salads & Grill, which closed earlier this year.
daVia's space is 2600 square feet and will have seating for 90 patrons.
Details of daVia have been scarce, to say the least, with no website, facebook, twitter or other platform. OurdaVia.com is listed as the restaurant's website but the site itself is unfinished and provides no useful information.
According to a manager reached for comment at the restaurant, they hope to be open September 16th.
A Craigslist ad seeking team members proclaims "you can be part of something special." (AmRest is) "passionate about guest service & operational excellence and a commitment to its employee's growth and development."
The restaurant is said to be "fast casual," putting it in the same class as fellow Perimeter Place eateries Tin Drum Asia Cafe, Panera Bread and Chipotle.
Wroclaw, Poland-based AmRest is an international restaurant franchisee and operator of its own concepts like La Tagliatella and franchised eateries like KFC and Applebee's. AmRest purchased La Tagliatella and its then owner Restauravia in 2011. AmRest apparently sees La Tagliatella fueling global expansion, noting the restaurant has an "efficient business model."
AmRest brought their La Tagliatella Italian restaurant to the U.S. late last year with a "flagship" opening at The Shops at Metropolis on Peachtree in Midtown. A second location also opened on Clifton Road near Emory University at Emory Point. Another location later opened in Arlington, Virginia with another coming soon to the Epicentre in Charlotte.
La Tagliatella received one of the worst reviews ever by Washington Post food critic Tom Sietsema. Sietsema called La Tagliatella "A Threat to Our Nation."
Sietsema said of their menus: "The slick menus with their commercial-grade food shots suggest the sort of reading you might find on the desk of a budget hotel or the seat pocket of an airplane."
Locally, Jon Watson of the AJC gave La Tagliatella's Emory Point location zero stars, calling it "mediocre."
It seems to me that daVia Italian Market Dining will a scaled down and more casual version of La Tagliatella, perhaps a cross between Artuzzi's and Figo Pasta?
What are your thoughts on this new concept? Will daVia find success in Dunwoody? Does the phrase "Italian Market Eating" in the full name confuse you? Please share your thoughts below.