Wednesday, September 18, 2013

Checkmate. Former Checkers Reopening as Smoothie King

Smoothie King is coming to Buford Highway


Metairie, Louisiana-based Smoothie King will open in place of a shuttered Checkers restaurant at the corner of Buford Highway and Clairmont Road.  The smoothie shop will renovate the existing building to suit their needs and should open in a few months.

Smoothie King is no stranger to retrofitting existing structures to suit their needs.  At Briarcliff Village near Northlake Mall, Smoothie King reconfigured a small outparcel space, once a Fox Photo shop, into a Smoothie King with a drive thru.

Smoothie King is the category leader with over 600 locations around the world.  Atlanta-based Planet Smoothie, which  was purchased by Tasti D-Lite in late 2011, is a distant third with over 100 locations, largely in the southeast.

In the immediate area, McDonald's will soon relocate their nearby restaurant to a brand new location in front of the Skyland Kroger.  ALDI, in nearby Crossroads Village, continues to do well amongst the largely Hispanic population, while a shuttered El Pollo Loco remains empty.  El Pollo Loco exited the Atlanta market in  late 2011, although this location was their top performer in the region.  A Burger King restaurant that opened after El Pollo Loco in the same center seems to do well thus far, but it will be interesting to see if things change once the new, closer McDonald's opens.

4 comments:

Anonymous said...

I wouldn't have thought of Smoothie King for that location. We'll see how it does.

Anonymous said...

man i miss El Pollo Loco ....

Atlantan99 said...

@Anon RE: El Pollo Loco,

You ain't the only one!

Anonymous said...

Seriously?? This will open and close in the blink of an eye.

I miss Checkers and was surprised when that location closed; it always had long lines when I went there.