|Latest iteration of the Bruegger's Bagels logo|
Burlington, Vermont-based Bruegger's Bagels has closed it's Atlanta operations for the second time. The franchised bagel eatery re-entered the Atlanta market in May 2012, after leaving the market in the 90's. The new Atlanta location was on Powers Ferry Road in Sandy Springs. The bagel joint had a terrible location, essentially below a CVS Pharmacy with limited access and visibility from the road.
Bruegger's closed as of July 25th.
Originally, plans called for a number of metro Atlanta locations including an "executed lease" at The Prado, also in Sandy Springs. Signage promoting that location was displayed for a few months but it was never built out and should never have been even considered as it too, is in a terrible location with limited access and limited visibility.
Bagel and coffee concepts more than most, need highly visible, easily accessed locations where customers can see it, get in and get out with ease. Their problems were not limited to location. Einstein's and Panera Bread are just better known here, but they did not get off to a good start, and as a result, failed again.