Could big box retailer give way to a growing outdoors company?
Hollywood, Florida-based BrandsMart USA will soon close its 118,000 square foot store on Buford Drive near the Mall of Georgia.
Nebraska-based Cabela's entered Georgia earlier this year with a 42,000 square foot store in Augusta. Earlier this month, Cabela's entered the the Atlanta market with a 100,000 square foot store in Acworth. Plans call a 72,000 store to open in Fort Oglethorpe late next year.
While modifications would obviously need to be made to the building, its existing size and surrounding amenities and demographics would seem to make it ideal.
Aside from the building's proximity to Mall of Georgia, it's also a stone's throw from the 10,000 seat Coolray Field, home to the Gwinnett Braves. The Gwinnett Braves are the AAA affiliate of the Atlanta Braves and often the place to see the next great player and also see rehabbing stars. Similar to the major league team, the Gwinnett Braves attracts fans from the southern region and not just the local area.
Bass Pro Shops Outdoor World, Cabela's closest competitor, has a location at Sugarloaf Mills. R.E.I. and Sports Authority both have locations near Mall of Georgia while Dick's Sporting Goods has a location in Mall of Georgia.
Readers of this site suggested that a Whole Foods Market would be a good replacement. A Whole Foods seems great and all, but the idea that they would open in such a large space away from compatible co-tenants makes little sense. Additionally, there is basically no chance Whole Foods would take on that entire space in any city, let alone Buford. In case you have not been there, a Waffle House opened earlier this year in an outparcel of the BrandsMart and is only accessible through the retailer's parking lot. I don't know that there is much crossover traffic between Waffle House and Whole Foods.
What do you think makes the most sense to replace BrandsMart? Is the space too big for a single replacement? Are you a fan of Cabela's?
Please share your thoughts below.