|The Tom Ford store in Beverly Hills|
Tom Ford is coming to Buckhead Atlanta
New York-based fashion house Tom Ford will open in Buckhead Atlanta next year. Tom Ford's (reported) lease at the posh Buckhead project is the second significant recent signing at the project following the announcement that Dior will open in the project next year. (Very well placed sources indicate the lease was signed last week, but I have thus far been unable to get that confirmed officially.)
Tom Ford was reportedly considering first floor space in Phipps Plaza that would have provided Peachtree Road visibility but decided to open in Buckhead Atlanta instead.
There are only a handful of Tom Ford boutiques in the country (Chicago, New York, Beverly Hills and Las Vegas, to name a few) and getting one in Atlanta in quite the coup for Buckhead Atlanta.
Tom Ford was founded in 2005 by designer Tom Ford after he left Gucci Group. Ford was Creative Director of both Yves Saint Laurent and Gucci before departing the company amidst a dispute over "artistic control."
Tom Ford features a variety of men's and women's clothing as well as fragrances and accessories. Tom Ford positions itself as a premium luxury brand selling items such as $600+ long sleeve button down shirts and $165+ pocket squares for men and $1500+ pumps for women.
With Dior and Tom Ford opening, Chanel, long rumored to be "looking at the Atlanta market," may finally be wooed into town. It's believed that the recent openings and later retailer announcements were meant to create the perfect environment in which to showcase the project to potential additions like Chanel.
Do you think Tom Ford is making the right decision to open in Buckhead Atlanta over Phipps Plaza? Do you think Atlanta will support Tom Ford? What retailer would you most like to see open in Buckhead Atlanta?
Please share your thoughts below.