Tuesday, January 27, 2015

Zaxby's Finds a Nest on Cobb Parkway

Future home of Zaxby's
More chicken coming to Cobb Parkway

Athens-based Zaxby's plans to open a new location on Cobb Parkway in an outparcel of an existing Target store.  The new Zaxby's will be built on the site of an old recently demolished Ethan Allen furniture store.

An adjacent Bally Total Fitness was also demolished, with another larger restaurant reportedly in talks for that space.  

The Target store was originally a Richway with the entire parcel now owned by Target.  Target is reportedly selling the two outparcels to the the respective restaurants.

A long since empty storefront to the left of Target is also getting a new tenant with Bealls Outlet currently under construction.  

Zaxby's has been extremely active in metro Atlanta over the past few years with its number of overall Georgia stores now eclipsing that of crosstown rival Chick-fil-A.  Each restaurant chain has over 200 locations in Georgia, but Zaxby's is in the lead with a few more as of this month.  

Chick-fil-A restaurants are often larger, with more "moving parts" and a more extensive menu.  For its part, Chick-fil-A recently opened a new location in Emerson, Georgia and has new locations coming soon near Georgia Tech and  outside Perimeter Mall.  

Zaxby's has added a number of new locations to Cobb county alone over the past twenty-four months or so.

It's likely that Zaxby's is hoping to capitalize on the increased traffic that the upcoming SunTrust Park will bring.  In case you missed it, the Atlanta Braves are scheduled to relocate in 2017 to SunTrust Park, currently under construction about a mile away.  


Anonymous said...

So Ethan Allen replaced by a Zaxby's, the old Comp USA replaced by a Bealls Outlet and the Bally's replaced by a hole in the ground (at least for the moment). Thats not exactly a good trend line for the area...

Anonymous said...

The "Old" Comp USA has been vacant for years and years. The area is fine.

The Zaxbys and new restaurant will bring some more traffic to the center which it needs.